Audience research and social listening

Social content and social strategy

SEO and SEO content

Driving performance with digital marketing strategy

Website optimization, UX design, and CX essentials

Professional skills, leadership skills, and persuasive communication

Social media marketing and social platforms

Managing paid search campaigns

Data and data visualization

Managing a digital team and promoting collaboration

Graphic design essentials

Social commerce and affiliate marketing

Demand generation and search analytics

Search strategy

Applied ecommerce and email marketing

Social selling

Analyse and apply digital marketing models

Evaluate CX and organizational performance relationship

Social Research and Consumer Behaviour

Driving performance with digital marketing strategy

Website optimization, UX design, and CX essentials

Managing a digital team and promoting collaboration

Professional skills, leadership skills, and persuasive communication

Social media marketing and social platforms

Critique tactics for using social commerce and social customer service

Managing paid search campaigns

Data and data visualization

Design, develop, and implement a digital marketing plan

Strategic Purpose – Ethics & Corporate and Social Responsibility (CSR)

Demand generation and search analytics

Search strategy

Digital Leadership - Reflect on the key skills to become an effective digital leader

Apply suitable frameworks and ideas to formulate and control a digital strategy

Devise and deliver a presentation demonstrating a critical understanding of a range of digital branding areas

Identify key concepts which could include brand identity, brand visual identity, and brand reputation

Explore different business analytical techniques as part of the planning of a data analytics initiative

Develop clear recommendations and solutions that add strategic value to an organisation/industry