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Sep 16, 2023

Social Competitor Analysis Tracker

Written by Cathal Melinn

With so much content and noise online, it’s important to know who your competitors are and what they are doing. 

Plus, the competition is always changing, with new brands emerging or climbing up the ranks and others pivoting to attract and engage new audiences. If you don’t want to get left behind then you need to track and analyze the competition.

How can you do just that?     

Competitive analysis is a key part of your audience research in social media. It helps you to understand the digital strategies of your competitors so you can leverage your strengths and minimize your weaknesses to succeed and grow.

Use this handy template to track how well your competitors are doing on different social media platforms so you can compare your activity, presence and success. 

The social competitor analysis tracker helps you compare:

  • Primary and secondary audiences
  • Overall marketing strategy
  • Platform specific social media strategies (including followers, engagement etc.)
  • Blog strategy and performance 

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Cathal Melinn
Cathal Melinn

Cathal Melinn is a well-known Digital Marketing Director, commercial analyst, and eommerce specialist with over 15 years’ experience.

Cathal is a respected international conference speaker, course lecturer, and digital trainer. He specializes in driving complete understanding from students across a number of digital marketing disciplines including: paid and organic search (PPC and SEO), analytics, strategy and planning, social media, reporting, and optimization. Cathal works with digital professionals in over 80 countries and teaches at all levels of experience from beginner to advanced.

Alongside his training and course work, Cathal runs his own digital marketing agency and is considered an analytics and revenue-generating guru - at enterprise level. He has extensive local and international experience working with top B2B and B2C brands across multiple industries.

Over his career, Cathal has worked client-side too, with digital marketing agencies and media owners, for brands including HSBC, Amazon, Apple, Red Bull, Dell, Vodafone, Compare the Market, Aer Lingus, and Expedia.

He can be reached on LinkedIn here.

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