Digital Marketing Apprenticeship Programme
DMI & Estio, have partnered up to deliver the Digital Marketing Apprenticeship Programme (Multichannel Marketer), which includes DMI’s Digital Marketing Professional Certification for free. This programme is open to Marketing professionals in England and is levy-funded, so the fees are either entirely paid by the government or very low cost to your employer.
Download Brochure
AMI Endorsement
Endorsed by the Australian Marketing Institute
With the largest network of marketers across Australia, the Australia Marketing Institute (AMI) has been supporting the career progression of members and advancing the marketing profession since 1933.
Digital Marketing Institute is the only international partner and DMI Pro is the only professional certification endorsed by the AMI. Endorsement means that the Australia Marketing Institute recognises the quality and value of DMI Pro to the marketing profession and the impact on learner's knowledge and skills to perform their job role.
Enrollment to our DMI Pro program also enables you to receive 12 months AMI Membership
At a glance
Level 3 Multi-Channel Marketer Apprenticeship Programme
The Level 3 Multi-Channel Marketer (MCM) apprenticeship, designed for junior marketers, is meticulously crafted to empower learners with the ability to navigate through various online and offline marketing channels, creating comprehensive campaigns that resonate with diverse customer bases. The apprenticeship programme costs £11,500, covered by the Apprenticeship Levy. If your company doesn’t pay the levy the government covers 95% of the costs, with your company only paying 5%.
13 months plus assessment
Online Teaching, Coaching and Workplace Development
Level 3 Multi-Channel Marketer & Certified Digital Marketing Professional by DMI
Download Brochure
At a glance
Level 3 Multi-Channel Marketer Apprenticeship Programme
The Level 3 Multi-Channel Marketer (MCM) apprenticeship, designed for junior marketers, is meticulously crafted to empower learners with the ability to navigate through various online and offline marketing channels, creating comprehensive campaigns that resonate with diverse customer bases. The apprenticeship programme costs £11,500, covered by the Apprenticeship Levy. If your company doesn’t pay the levy the government covers 95% of the costs, with your company only paying 5%.
13 months plus assessment
Online Teaching, Coaching and Workplace Development
Level 3 Multi-Channel Marketer & Certified Digital Marketing Professional by DMI
Program learning outcomes and content
What will I learn?
This programme is for anyone in a marketing role who is looking to understand and develop their skills across all areas of modern marketing. The MCM & DMI Pro have rolling start dates throughout the year.
On completion of the course, students will receive a Level 3 Multi-Channel Marketer and Certified Digital Marketing Professional by DMI.
Marketing Principles
Branding & Engagement
Content Marketing
Copywriting & SEO
Campaign Planning & Management
Market Research
Suppliers & Stakeholders
CMS Website Creation
Al in Marketing
DMI Pro
Marketing Principles
Module Info & Overview
This module lays the foundations of marketing, covering essential theories, the marketing mix, and the role of different marketing channels.
- What is Digital Marketing?
- Digital Marketing Channels
- Staying Relevant in Digital Marketing
- Understanding the Marketing Mix
Download Brochure
What our students say
“
I was plugging away in a job I hated… DMI allowed me to completely shift gears and try something new.
PPC Specialist
Canada
Digital Marketing Specialist
United States
Digital Producer
United Kingdom
Admission
Admission Team
FREQUENTLY ASKED QUESTIONS
How long is the Multi-Channel Marketing Apprenticeship course?
This course consists of approximately 13-months of course content.
How is the Multi-Channel Marketing Apprenticeship Programme assessed?
The Knowledge, Skills and Behaviours are evaluated through the End-Point Assessment (EPA), which is completed in the last month of the apprenticeship. The EPA is conducted by an external assessor, and will include the following elements that need to be completed in order to finish the Multi-Channel Marketer Level 3 apprenticeship.
Written project report with presentation and questioning
Interview underpinned by portfolio of evidence
The DMI Pro certification involves an online test, in line with global industry standards, complementing the practical assessments of the apprenticeship.
Where will my qualification be recognised?
This DMI Pro Diploma is recognised globally.
The Digital Marketing Institute is the global certification body for Digital Marketing education. Our certification is highly sought after by employers around the world.
The DMI Pro qualification has been credit rated by the Scottish Qualifications Authority.
The Level 3 Multi-Channel Marketing Apprenticeship standard aligns with the following professional recognition:
Chartered Institute of Marketing (CIM) for Affiliate.
Digital Marketing Institute (DMI) for Power.
Data and Marketing Association (DMA) for Individual.
Who is the MCM Apprenticeship for?
The MCM is for junior marketers currently employed in a marketing related role in England. Please note this levey does not apply to business owners or those unemployed.
What support is available during the programme?
The courses are delivered online, allowing for ultimate flexibility for employees. The MCM includes monthly 1:1 meetings with a dedicated coach. Additional e-learning content is also available within the virtual learning platform. Employees will be required to demonstrate the ongoing application of skills to their job role and build a portfolio of evidence that supports their professional development throughout the duration of the programme.
The DMI Pro will be supported by DMI’s Student Support Team, students will also receive free access to DMI Power Membership, giving them access to 1,000’s of digital marketing tools, templates and content.
What are the Entry requirements?
Entry requirements of learners can vary depending on the requirements of the employer. A minimum of 5 GCSEs with grades 9 to 4 (A* to C), including English and maths, is typically required.
Apprentices who don’t have GCSE English and maths at the required level may have to undertake mandatory Functional Skills as part of the apprenticeship course to achieve Level 2 prior to the End Point Assessment. Note learners must be employed in a marketing role.
What is the cost of the programme?
The MCM programme costs £11,000, all covered through the Apprenticeship Levy. Even if your business doesn’t pay into the levy, the government funds 95% of all apprenticeship training, with your business only paying 5%. Students additionally receive the DMI Pro access for free.
Globally Recognised Digital Marketing Certification
Over 300,000+ Members
Globally Trust DMI to progress their career
79%
of DMI graduates say the course helped them get a promotion.
65%
say certification was a reason for their salary increase
38%
got a new role in digital marketing or changed their career path
Our members work for some of the biggest companies globally
Stay relevant.
Stay connected to opportunities.
Get in the game - and stay ahead.
Download Brochure